| Agenda at a Glance
| Wednesday, October 18, 2006: Pre-Conference Summits |
|
Summit One - Mobile Marketing
Endorsed by:
|
Summit Two- Mobile TV
|
Summit Three- 3GPP Evolution
Endorsed by:
|
| 8:45-9:00 |
Chairperson's Welcome and Opening Remarks
MOBILE MARKETING ASSOCIATION (MMA)
| 8:45-9:00 | Chairperson's Welcome and Opening Remarks
TELEPHIA, INC. | 8:45-9:00 |
Chairperson's Welcome and Opening Remarks
ARTHUR D. LITTLE
|
| 9:00-10:00 |
Building a Successful Mobile Marketing Strategy to Reach your Customers and Attract them to your Brand
AIR2WEB, ENPOCKET, ILOOP MOBILE, UNIVISION COMMUNICATIONS
Moderator: VML
| 9:00-10:00 |
Technology Selection: Evaluating Standards and Best Practices for Delivering Premium TV Broadcasts to Mobile Devices
HARRIS CORPORATION, IP WIRELESS, QUALCOMM,
Moderator: RUTBERG & COMPANY, LLC
| 9:00-9:45 |
HSDPA Migration and Forecasting Timelines for Widespread Commercial Deployment
GLOBAL MOBILE SUPPLIERS ASSOCIATION (GSA)
|
| 9:00-10:00 |
Establishing New Business Models and Revenue Share Agreements for the Next Generation of Consumer Reach
IPSH!, MOPHAP, SOAPBOX MOBILE, THIRD SCREEN MEDIA
Moderator: MOBILE MARKETING ASSOCIATION (MMA)
| 10:00-10:40 |
Revenue Generating Mobile TV Business Models: Determining the Most Successful and Profitable Strategy
KTF, CONVISUAL
| 9:45-10:30 |
Aiming for the Fast Lane of the Mobile Data Highway - An HSDPA Deployment Case Study
MOBILKOM AUSTRIA GROUP SERVICES
|
| 10:40-11:10 | Networking and Refreshment Break | 10:40-11:10 | Networking and Refreshment Break | | |
| 10:30-11:00 | Networking and Refreshment Break |
| 11:10-12:10 |
Effectively Reaching Mobile Consumers: Mobile Marketing Success Stories
GO2, SPRINT, THE WEATHER CHANNEL INTERACTIVE, ZINGY
Moderator: MARTECCHINI CONSULTING GROUP
| 11:10-12:10 |
Acquiring and Developing Compelling Content for Mobile TV
CURRENT ANALYSIS, ROUNDBOX, VIVA VISION, WAAT MEDIA
| 11:00-12:30 |
Planning and Engineering an HSDPA Network: Highlighting the Required Network Evolution to Support HSDPA Traffic – Case Study
TELIASONERA
|
| 12:10-1:30 | Networking Luncheon for Speakers and Attendees | 12:10-1:30 |
Networking Luncheon for Speakers and Attendees
| 12:30-2:00 | Networking Luncheon for Speakers and Attendees |
| 1:30-2:30 |
Leveraging the Latest Innovations, Technologies and Platforms to Maximize Made for Mobile Interactive Content
QODE, MOBOT, NEOMEDIA TECHNOLOGIES, INC.
Moderator: WIRELESS WEEK
| 1:30-2:10 |
Examining the Regulatory Issues that Could Impact the Commercial Viability and Availability of Mobile TV Services
FLEISCHMAN AND WALSH, LLP, WILKINSON BARKER KNAUER, LLP
| 2:00-2:30 |
Accelerating Successful HSDPA Rollout while Maximizing Capital Efficiency
ACTIX
|
| 2:30-3:00 |
Tapping into Wireless Subscribers Demographics, Geographic Location and ContentConsumption to Optimize the Meaning of your Message
M:METRICS
| 2:10-3:00 |
Evaluating the Latest Mobile TV Trials and Services: Results and Lessons
U-TURN MOBILE MEDIA GROUP, QUICKPLAY MEDIA
| 2:30-3:00 |
HSDPA Deployment and MIMO-OFDM in Long Term Evolution (LTE)
NORTEL
|
| 3:00-3:30 | Networking and Refreshment Break | 3:00-3:30 |
Networking and Refreshment Break
| 3:00-3:30 | Networking and Refreshment Break |
| 3:30-4:30 |
Integrating Location-Based Services into the Advertising Mix
IDEAS & PLANS, SPRINT, LOC-AID TECHNOLOGIES
Moderator: MOBILE MARKETING ASSOCIATION (MMA)
| 3:30-4:00 |
Improving Multimedia Handset Design to Enhance the User Experience, Drive Adoption and Service Revenues
| 3:30-4:30 |
Evaluating the Prospects, Realistic Capabilities and Service Strategies of LTE (Long Term Evolution)
IP WIRELESS
|
| 4:30-5:30 |
Creating a Celebrity or Brand Based Partnership that is Lucrative for all Parties
19 ENTERTAINMENT, PLAYBOY ENTERTAINMENT GROUP, VML
| 4:00-4:40 |
Overcoming the Technological and Operational Challenges of Delivering Mobile TV and Video Content
MOBITV, NEUSTAR
| 4:00-4:30 |
Looking Ahead to 4G to Determine the Potential Impact on the Wireless Landscape and Value Chain
INCODE WIRELESS
|
| 5:30 | End of Summit | 4:40 | End of Summit | 4:30 | End of Summit |
| Thursday, October 19, 2006: Main Conference Day One |
| 9:00-9:15 | Opening Remarks and Welcome Address | 11:15-11:45 |
Capitalizing on Industry Convergence, Consolidation and Substitution
ARTHUR D. LITTLE, YANKEE GROUP
|
| 9:15-9:45 |
Exploring the Evolutionary Path for 3G Networks and Services to Identify Emerging Threats and Opportunities
LUCENT TECHNOLOGIES
| 11:45-12:15 |
Optimizing Programming and Network Platforms to Maximize Mobile Video Subscriber Growth
HiWIRE LLC, SES AMERICOM
|
| 9:45 -10:15 |
Defining Next Generation Mobile Networks
SPRINT NEXTEL
| 12:15-2:00 | Networking Luncheon for Speakers and Attendees |
| 10:15-10:45 |
The Evolution of Mobile Broadband
QUALCOMM
| | |
| 10:45-11:15 |
Networking Break
|
|
Track One - CDMA2000 Evolution
Endorsed by:
|
Track Two - Maximizing ARPU
|
Track Three- 3G CDMA Test Forum
Endorsed by:
|
| 2:00-2:15 |
Chairperson's Opening Remarks
CDMA DEVELOPMENT GROUP (CDG)
| 2:00-2:15 | Chairperson's Opening Remarks | 2:00-2:15 |
Chairperson's Welcome and Opening Remarks
SPRINT NEXTEL
|
| 2:15-2:45 |
CDMA2000 Evolution Roadmap: Beyond 3G to Next Generation Networks and Services
LUCENT TECHNOLOGIES, NORTEL, ZTE
| 2:15-2:45 |
Developing Effective Marketing, Pricing and Bundling Strategies to Increase Loyalty and ARPU
SENNARI ENTERTAINMENT
| 2:15-2:45 |
CDMA2000 and 1xEV-DO Interoperability for Data Optimization
VENTURI WIRELESS
|
| 2:45-3:15 |
CDMA2000: Service Evolution towards Converged Multimedia, Ultra Broadband and Broadcast Services
STARENT NETWORKS
| 2:45-3:15 |
Achieving Brand Affinity and Stickiness for Optimum Customer Retention
LANDOR, MILLWARD BROWN
| 2:45-3:15 |
Benchmarking Approaches to Evaluate QoS
COMARCO WIRELESS TEST SOLUTIONS
|
| 3:15-3:45 |
CDMA2000 Industry Trends and Direction: Overcoming the Challenges to Achieving Seamless Mobility and all-IP Networks
KDDI
| 3:15-3:45 |
The Dollars and Sense of 3G
SIGNALS RESEARCH GROUP, LLC
| 3:15-3:45 |
UMTS/ WCDMA Testing: Testing Mobile Video
SPIRENT COMMUNICATIONS
|
| 3:45-4:15 | Networking and Refreshment Break | 3:45-4:15 | Networking and Refreshment Break | 3:45-4:15 | Networking and Refreshment Break |
| 4:15-5:15 |
Migrating to CDMA2000 1xEV-DO Revision A for Higher Data Rates and Improved Capacity
AIRVANA, LUCENT TECHNOLOGIES, QUALCOMM, SPRINT NEXTEL
Moderator: SIGNALS RESEARCH GROUP, LLC
| 4:15-4:45 |
Providing Mobile Desktop Solutions for Enterprises
TELENOR, BUSINESS NORWAY
| 4:15-4:45 |
Improving Handset Performance by Maximizing Radiated Performance
SPRINT NEXTEL
|
| 5:15-5:45 | Transitioning to Enhanced Next-Generation Interactive with CDMA2000 1xEV-DO Revision B / DO Multicarrier
AIRVANA
| 4:45-5:15 |
Assessing the Impact of Regulatory Hot Topics on Market Opportunities
DECADE MOBILE, LLC
| 4:45-5:15 |
Reverse Link Capacity Measurement and Capacity Improvement by Mobile Transmit Diversity
MAGNOLIA BROADBAND
|
| 5:55-6:15 |
CDMA2000 EV-DO Revision C / Phase II: The Opportunity for the Advanced Use of OFDM in 3GPP2
QUALCOMM
| 5:15-5:45 |
Facilitating Inter-Standard Roaming to Enhance the User Experience, Offer Seamless Delivery and Drive Revenue Growth and speaker to CDG
CDMA DEVELOPMENT GROUP
| 5:15-5:45 |
Network Performance Measurements for Service Planning on a Multi-Service Network
DYAPTIVE SYSTEMS
|
| 6:15 | End of Track | 5:45 | End of Track | 5:45 | End of Day One of 3G CDMA Test Forum |
| Friday, October 20, 2006: Main Conference Day Two |
|
Track One - Technology Solutions for Current and Next Generation Networks
|
Track Two - Mobile Content Business Strategy
Endorsed by:
|
Track Three - 3G CDMA Test Forum
Endorsed by:
|
| 9:00-9:10 | Chairperson's Opening Remarks | 9:00-9:10 |
Chairperson's Opening Remarks
MOBILE ENTERTAINMENT FORUM (MEF)
| 9:00-9:30 |
Insights into CDMA Testing
QUALCOMM
|
| 9:10-10:00 |
Fixed Mobile Convergence: Integrating Wireless and Wireline Networks to Speed the Adoption of Next Generation Technology
AT&T LABS, VERIZON, LUCENT TECHNOLOGIES
Moderator: THE YANKEE GROUP
| 9:10-9:50 |
What Mobile Content and Services do Business and Consumer Users really want, and what will they pay?
INFOSPACE, M-QUBE, SPRINT NEXTEL CORPORATION, TELEPHIA, INC.
| 9:30-10:00 |
How to Ensure High Quality and Performance for Voice and Data Services
RADCOM
|
| 10:00-10:30 |
Delivering a Converged Networking Solution that Includes the Seamless Interoperability of WiMAX
BRIDGEWATER SYSTEMS
| 9:50-10:30 |
Determining the Most Viable and Financially Rewarding Revenue Models for Mobile Entertainment Applications
GLU MOBILE, MODERATI, PROVENANCE VENTURES LLC
| 10:00-10:30 |
Generic Test for CDMA2000 1X/1xEV-DO System Determination
W2BI
|
| 10:30-11:00 | Networking and Refreshment Break | 10:30-11:00 | Networking and Refreshment Break | 10:30-11:00 | Networking and Refreshment Break |
| 11:00-11:40 |
Accelerating IMS Deployments and Achieving Interoperability between Operators, Network Types and Handsets and Aid the Transition to an all-IP Network
U.S. CELLULAR
| 11:00-11:30 |
Targeting Teens to Stimulate the Uptake and Adoption of Mobile Data Services
TRU (Teenage Research Unlimited)
| 11:00-11:30 |
Application Testing Challenges in CDMA2000 and 1xEV-DO Environments
CDMA CERTIFICATION FORUM
|
| 11:40-12:20 |
Delivering VoIP Services over Mobile Phones to Maximize Market Share and Capitalize on Substitution
SPRINT NEXTEL CORPORATION
| 11:30-12:30 |
Maximizing the Revenue Potential of Mobile Music: Identifying Strategies to Increase Usage and Gain Market Share
EMOTIVE COMMUNICATIONS, INC., NIELSEN MOBILE, SENNARI ENTERTAINMENT
| 11:30-12:00 |
The Next Generation - Test Automation without Programming
TESTQUEST
|
| 12:20-1:30 | Networking Luncheon for Speakers and Delegates | 12:30-1:30 | Networking Luncheon for Speakers and Attendees | 12:00-1:00 |
Device Development and Commercialization
SPRINT NEXTEL, US CELLULAR
|
| 1:30-2:00 |
Measuring the Performance of your 3G Network to Maximize Network Capacity and Enhance the Customer Experience
INCODE WIRELESS, TENSORCOMM
| 1:30- 2:00 |
Developing an Integrated Mobile Content Supply Chain to Streamline the Content Delivery Process
TIRA WIRELESS
| 1:00 | End of 3G CDMA Test Forum |
| 2:00-2:30 |
Identifying Emerging Device Trends and Innovations and Determining their Impact on Device Features and Capabilities
| 2:00-2:30 |
Achieving Effective Digital Rights Management to Ensure Secure Distribution and Content Protection
EMOTIVE COMMUNICATIONS, INC.
| | |
| 2:30-3:00 | Networking and Refreshment Break | 2:30-3:00 | Networking and Refreshment Break | | |
| 3:00-3:30 |
Leveraging WiMAX as a Scalable and Cost-Effective Alternative Backhaul Solution
PRTM MANAGEMENT CONSULTANTS
| 3:00-3:50 |
Deploying Mobile Search Technology to Aid Consumer Ease of Use and Drive Mobile Internet Usage and ARPU
GOOGLE, PROMPTU, SPRINT, VERISIGN/M-QUBE
| | |
| 3:30-4:00 |
Using Quality of Experience to Drive Networking Planning and Testing of New Data Applications
| 3:50 | End of Track | | |
| 4:00 | End of Track | | | | |
| |