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Pre-Conference Summits
This is just snapshot of The Summits. For full details, please download our brochure.
| Wednesday, October 18, 2006: Pre-Conference Summits | |||||
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Summit One
Identifying Products and Strategies that Make for a Successful and Profitable Mobile Marketing Campaign Endorsed by:
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Summit Two
Deploying Mobile TV Services: Evaluating Technology Options, Revenue Opportunities and Best Business Practice for Success |
Summit Three
Capitalizing on 3GPP Evolution: Examining Technical, Regulatory and Commercial Challenges and Opportunities for WCDMA, HSDPA, HSUPA, LTE and 4G Endorsed by:  |
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| 8:45-9:00 |
Chairperson's Welcome and Opening Remarks Laura Marriott, Executive Director
| 8:45-9:00 | Chairperson's Welcome and Opening Remarks Tamara Gaffney, Director of Product Management and Media Analyst, TELEPHIA, INC. | 8:45-9:00 |
Chairperson's Welcome and Opening Remarks Karim Taga, Managing Director
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| 9:00-10:00 |
Building a Successful Mobile Marketing Strategy to Reach your Customers and Attract them to your Brand Alfredo Narez, Vice President of Marketing
Michael K. Baker, President and CEO
Michael Ahearn, Senior Director, Marketing
Christopher Brunner, Vice President, Mobile Content and Services, Univision Online, UNIVISION COMMUNICATIONS
Moderator:
| 9:00-10:00 |
Technology Selection: Evaluating Standards and Best Practices for Delivering Premium TV Broadcasts to Mobile Devices David E. Glidden, Sr. Director, TV Strategy & Mobile Jon Hambidge, Vice President Global Marketing
Omar Javaid, Senior Director, Business Development
Moderator:
| 9:00-9:45 |
HSDPA Migration and Forecasting Timelines for Widespread Alan Hadden, President
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| 9:00-10:00 |
Establishing New Business Models and Revenue Share Agreements for the Next Generation of Consumer Reach Nihal Mehta, CEO and Co-Founder
Bob Walczak, CEO
Dan Flanegan, President and CEO
Tom Burgess, CEO, THIRD SCREEN MEDIA
Moderator: | 10:00-10:40 |
Revenue Generating Mobile TV Business Models: Determining Randy Boyer, General Manager
Seong-Mok Oh, Vice President
| 9:45-10:30 |
Aiming for the Fast Lane of the Mobile Data Highway - An HSDPA Deployment Case Study Dr. Norbert Rohringer, Head of Conceptual Planning, |
| 10:40-11:10 | Networking and Refreshment Break | 10:40-11:10 | Networking and Refreshment Break | ||
| 10:30-11:00 | Networking and Refreshment Break | ||||
| 11:10-12:10 |
Effectively Reaching Mobile Consumers: Mobile Marketing Lee Hancock, CEO
Kim Olsen, Corporate Development and Innovation
Cameron Clayton, Director of Business Development
Debra Bluman, Vice President, Marketing and Sales
Moderator:
| 11:10-12:10 |
Acquiring and Developing Compelling Content for Mobile TV Jim Nelson, Founder
Nicholas Montes, Vice President/General Manager, VIVA VISION Marc A. Brown, Head of Mobile TV
Moderator: | 11:00-12:30 |
Planning and Engineering an HSDPA Network: Highlighting the Required Network Evolution to Support HSDPA Traffic – Case Study Rickard Ljung, Project Manager, Mobile Networks
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| 12:10-1:30 | Networking Luncheon for Speakers and Attendees | 12:10-1:30 |
Networking Luncheon for Speakers and Attendees | 12:30-2:00 | Networking Luncheon for Speakers and Attendees |
| 1:30-2:30 |
Leveraging the Latest Innovations, Technologies and Platforms to Maximize Made for Mobile Interactive Content Rick Szatkowski, Vice President, Business Development
Kevin Wells, Vice President, Business Development
Chas Fritz, Chairman and Founder, NEOMEDIA TECHNOLOGIES, INC.
Moderator:
| 1:30-2:10 |
Examining the Regulatory Issues that Could Impact the Commercial Viability and Availability of Mobile TV Services Steven J. Hamrick, Associate, Lawrence J. Movshin, Partner
| 2:00-2:30 |
Accelerating Successful HSDPA Rollout while Maximizing Tim Brooks, Business Development Radioplan |
| 2:30-3:00 |
Tapping into Wireless Subscribers Demographics, Geographic Will Hodgman, Co-Founder, President and CEO and Director
| 2:10-3:00 |
Evaluating the Latest Mobile TV Trials and Services: Results Izzy Abass, President, North America, U-TURN MOBILE MEDIA GROUP Raja Khanna, Chief Creative Officer and Co-Founder, QUICKPLAY MEDIA
| 2:30-3:00 |
HSDPA Deployment and MIMO-OFDM in Long Term Evolution (LTE) Mysore N. Prakash Ph.D., GSM/UMTS Product Marketing
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| 3:00-3:30 | Networking and Refreshment Break | 3:00-3:30 |
Networking and Refreshment Break | 3:00-3:30 | Networking and Refreshment Break |
| 3:30-4:30 |
Integrating Location-Based Services into the Advertising Mix David Hose, CEO
John Styers, Director, Data Communications Services
Naomi Morita, Director, Business Development
Moderator: | 3:30-4:00 |
Improving Multimedia Handset Design to Enhance the User
OPEN SESSION | 3:30-4:30 |
Evaluating the Prospects, Realistic Capabilities and Service Strategies of LTE (Long Term Evolution) Jon Hambidge, Vice President Global Marketing
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| 4:30-5:30 |
Creating a Celebrity or Brand Based Partnership that is Lucrative for all Parties Birame Sock, Head of Mobile
Edward Lang, Senior Vice President, Mobile, PLAYBOY ENTERTAINMENT GROUP Webster Lewin, Mobile Marketing Strategist
| 4:00-4:40 |
Overcoming the Technological and Operational Challenges of Kevin Grant, Vice President
Steve Granek, Vice President, IP-Services Business Development, NEUSTAR, INC. | 4:00-4:30 |
Looking Ahead to 4G to Determine the Potential Impact on the Wireless Landscape and Value Chain Robert Sanchez, Vice President and Chief Architect
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| 5:30 | End of Summit | 4:40 | End of Summit | 4:30 | End of Summit |
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