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Agenda: Day One

This is just a snapshot of Main Conference Day One. For full details, please download our brochure.

Thursday, October 19, 2006: Main Conference Day One
9:00	Opening Remarks and Welcome Address	11:15-11:45	Capitalizing on Industry Convergence, Consolidation and Substitution Karim Taga, Managing Director ARTHUR D. LITTLE Keith Mallinson, Executive Vice President Wireless Mobile Research YANKEE GROUP
9:15 - 9:45	Exploring the Evolutionary Path for 3G Networks and Services to Identify Emerging Threats and Opportunities John Leonard, Vice President, Business Strategy and Offer Management, LUCENT TECHNOLOGIES	11:45-12:15	Optimizing Programming and Network Platforms to Maximize Mobile Video Subscriber Growth Scott Willis, President and COO HIWIRE LLC Bryan McGuirk, President of Media Solutions SES AMERICOM
9:45 - 10:15	KEYNOTE SPEAKER: Defining Next Generation Mobile Networks Dr. Ali Afrashteh, Vice President Emerging Technologies Research SPRINT NEXTEL	12:15-2:00	Networking Luncheon for Speakers and Attendees
10:15-10:45	The Evolution of Mobile Broadband Ronny Haraldsvik, Vice President, Marketing, Mobile Broadband, QUALCOMM
10:45-11:15	Networking Break

Track One Mapping the Evolution Path of CDMA2000: Capitalizing on Next Generation CDMA2000 Technologies to Deliver Advanced Broadband Multimedia Wireless Applications and Converged all-IP Services		Track Two Maximizing ARPU: Innovative Business Strategies to Achieve Revenue Growth		Track Three 3G CDMA Test Forum: Network Performance and Interoperability Testing ENDORSED BY:
2:00-2:15	Chairperson's Opening Remarks Sam Samra, Senior Director, Technical Programs, CDG	2:00-2:15	Chairperson's Opening Remarks	2:00-2:15	Chairperson's Welcome and Opening Remarks John Fessler, Principal Engineer, Customer Equipment Certification SPRINT NEXTEL; Chair CDG System Test Team (STT)
2:15-2:45	CDMA2000 Evolution Roadmap: Beyond 3G to Next Generation Networks and Services Doug Wolff, General Manager and Vice President, CDMA NORTEL Mike Iandolo, Vice President, Mobility Access LUCENT TECHNOLOGIES Sanjeet Pandit,Head of Global Business Development, CDMA Business Division ZTE	2:15-2:45	Developing Effective Marketing, Pricing and Bundling Strategies to Increase Loyalty and ARPU Bill Barhydt, Chief Executive Officer and Chairman SENNARI ENTERTAINMENT	2:15-2:45	CDMA2000 and 1xEV-DO Interoperability for Data Optimization Krishna Ramadas, Senior Architect VENTURI WIRELESS
2:45-3:15	CDMA2000: Service Evolution towards Converged Multimedia, Ultra Broadband and Broadcast Services Ashraf M. Dahod, Chief Executive Officer and President STARENT NETWORKS	2:45-3:15	Achieving Brand Affinity and Stickiness for Optimum Customer Retention Susan Nelson, Executive Director, Strategy and Insights LANDOR Chris Murphy, Senior Vice President, Strategic Servi ces MILLWARD BROWN	2:45-3:15	Benchmarking Approaches to Evaluate QoS Francis Sideco, Product Marketing Manager COMARCO WIRELESS TEST SOLUTIONS
3:15-3:45	CDMA2000 Industry Trends and Direction: Overcoming the Challenges to Achieving Seamless Mobility and all-IP Networks Masaaki Koga, Senior Manager, Industry Relations Department KDDI	3:15-3:45	The Dollars and Sense of 3G Michael Thelander, Founder and CEO SIGNALS RESEARCH GROUP, LLC	3:15-3:45	UMTS/ WCDMA Testing: Testing Mobile Video Michael Keeley, Applications Testing Market Segment Manager SPIRENT COMMUNICATIONS
3:45-4:15	Networking and Refreshment Break	3:45-4:15	Networking and Refreshment Break	3:45-4:15	Networking and Refreshment Break
4:15-5:15	Migrating to CDMA2000 1xEV-DO Revision A for Higher Data Rates and Improved Capacity Paul Callahan, Vice President, Business Development AIRVANA Eduardo Esteves, Senior Director, Technical Marketing QUALCOMM Barry Tishgart, Director, Mobility and Convergence Product Management SPRINT NEXTEL Ed Chao, Director, CDMA Project Management, LUCENT TECHNOLOGIES Moderator: Michael Thelander, Founder and CEO SIGNALS RESEARCH GROUP, LLC	4:15-4:45	Providing Mobile Desktop Solutions for Enterprises Kjell Martin Holen, Business Development Manager, TELENOR, BUSINESS NORWAY	4:15-4:45	Improving Handset Performance by Maximizing Radiated Performance Alex Tkatch, Senior Engineer SPRINT NEXTEL
5:15-5:45	Transitioning to Enhanced Next-Generation Interactive with CDMA2000 1xEV-DO Revision B / DO Multicarrier Vedat Eyuboglu, Chief Technology Officer and Co-Founder AIRVANA	4:45-5:15	Assessing the Impact of Regulatory Hot Topics on Market Opportunities Dean Newton, CEO, DECADE MOBILE, LLC	4:15 - 4:45	Improving Handset Performance by Maximizing Radiated Performance Alex Tkatch, Senior Engineer SPRINT NEXTEL
5:45-6:15	CDMA2000 EV-DO Revision C / Phase II: The Opportunity for the Advanced Use of OFDM in 3GPP2 Eduardo Esteves, Senior Director, Technical Marketing QUALCOMM	5:15-5:45	Facilitating Inter-Standard Roaming to Enhance the User Experience, Offer Seamless Delivery and Drive Revenue Growth Bill Dahnke, International Roaming Representing CDMA DEVELOPMENT GROUP (CDG)	5:15-5:45	Network Performance Measurements for Service Planning on a Multi-Service Network Todd Sankey, Chief Technical Officer DYAPTIVE SYSTEMS
6:15	End of Track	5:45	*End of Track*	5:45	End of Day One of 3G CDMA Test Forum

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